Privacy Policy

Most browsing on MemoryCare is possible without creating an account or giving us personal information.

If you submit an inquiry, claim a provider profile, or contact us directly, we may receive the details you choose to provide, such as your name, email address, phone number, community of interest, and any notes about care needs.

We also collect limited operational analytics so we can understand which tools are being used and keep the site working reliably.

We use inquiry details to deliver the specific contact request you initiated and to maintain a record of that request.

Operational analytics are used to improve search quality, fix bugs, and understand which trust and guide features are helping families most.

We do not use personal information to build third-party advertising audiences or to retarget families across the web.

We only share inquiry details with the provider or community you intentionally contacted, or with service providers helping us operate the site under confidentiality obligations.

We do not sell personal information to referral networks, data brokers, or ad exchanges.

If we are legally required to disclose information, we will do so only to the extent the law requires.

You can browse the directory and public guides without submitting a lead form.

If you no longer want us to retain inquiry or account-related information, contact us and we will review the request in line with applicable law and any recordkeeping obligations.

Because some tools save progress locally on your device, you can also clear browser storage directly to remove locally stored guide progress.