No-Lead-Gate Pledge
Families never pay. Browse, compare, and pricing/trust signals stay open. Provider fees never buy ranking, compare placement, or trust labels.
Every data point in our directory carries a trust label. We never present unverified information as fact. Here is exactly how our verification system works.
Every sensitive field — pricing, staffing, security, payment acceptance — is assigned one of these states:
Corroborated by a strong source or direct confirmation from the provider.
Found on provider marketing materials but not independently verified by us.
Inferred from secondary data, comparable communities, or derived ranges.
No trustworthy data is currently available for this field.
Was previously known but has not been refreshed within our required cadence.
Multiple sources disagree. This data should not be treated as settled fact.
We rank sources from strongest to weakest. A weaker source can never overrule a stronger one.
Pricing, licensing, availability, nurse coverage, dementia training status, payment acceptance, and clinical support capability are never invented. If we cannot verify a field, it is marked unknown, provider-claimed, or estimated — never given false certainty.
We keep a dated public ledger for methodology updates, trust-policy changes, and major corrections so families can see what changed and when.
Conflicting fields stay labeled conflicting until MemoryCare resolves the disagreement and records the reviewer context.
Version 2
Effective Mar 28, 2026
Impact: Families can see which fields are under dispute and whether a reviewer has approved the current resolution.
When public sources disagree, MemoryCare preserves the conflict instead of picking a winner. Reviewers document what changed, when it was reviewed, and whether the conflict is still open.
Reviewed by MemoryCare Ops on Mar 28, 2026.
Prior versions
Pricing ranges and starting prices stay explicitly labeled when they are estimated or only provider-published.
Version 1
Effective Mar 26, 2026
Impact: Pricing cards now explain whether the number came from direct verification, provider publishing, or estimated market context.
MemoryCare separates verified pricing from provider-published pricing and inferred market ranges. Price confidence should never be mistaken for a guaranteed move-in quote.
Reviewed by MemoryCare Ops on Mar 26, 2026.
Provider-submitted or provider-marketed facts stay labeled provider-claimed until corroborated.
Version 1
Effective Mar 24, 2026
Impact: Listings now explain why a field is still provider-claimed and which source strength would upgrade it.
MemoryCare preserves provider context because it is often useful, but provider-claimed fields never inherit verified status without a stronger source or direct confirmation.
Reviewed by MemoryCare Ops on Mar 24, 2026.
Fields age into stale status when their refresh window lapses, even if the old value is still visible.
Version 1
Effective Mar 18, 2026
Impact: Stale fields now surface explicitly in listing trust timelines instead of quietly aging in place.
MemoryCare keeps older evidence visible for context, but the public trust label downgrades when the freshness window expires so families can see when re-verification is needed.
Reviewed by MemoryCare Ops on Mar 18, 2026.